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With 3584 CUDA cores, its performance was firmly positioned between the RTX 2080 and RTX 2080 Ti, and the $329 MSRP made it one of the best bang for buck cards around. Unfortunately for gamers, GPUs in 2021 remains a pipedream for most. Some European retailers have already marked the card upwards of $600 USD (EUR 499) which is almost two times the premium over NVIDIA’s MSRP and 50% over official European MSRP.
The price hike was spotted by Videocardz user The Determinator and posted by WhyCry. While NVIDIA tries to make vendors stick to its MSRP by allocating cards to vendors that will fulfill preorders at MSRP, retailers have adopted the tactic of canceling said preorders and forcing customers to reorder at inflated prices. You can argue here that NVIDIA can’t really do anything else in this situation while staying under the rules of a free market. While it can limit or restrict future supply to these vendors “at will”, they can’t really be seen enforcing pricing conditions on any retailer (which would be against the law).
Some retailers in Europe have even hiked prices of the RTX 3060 up to a massive $835 USD (or $689 EUR) which is absolutely insane considering it is almost three times the original MSRP at this point. In the before and after comparison screenshots, you can see that the initial (already inflated) prices of the RTX 3060 versus the new exorbitant pricing on PCDIGA – an European store:
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